Erifili Gounari

Erifili Gounari is a seasoned professional in marketing, strategy, and social media, currently serving as the CEO and Creative Director of THE Z LINK, a global marketing agency focused on Gen Z clients such as Pepsi and the UN. In addition to agency leadership, Erifili is an author with a forthcoming book titled "Design Your Life: Your Career, Your Way,” aimed at guiding ambitious Gen Z individuals in building flexible career paths. Erifili actively writes a newsletter on Substack called 'Crystal Clear,' which has gained significant traction with over 16,000 subscribers. As a Fellow at Sigma Squared Society and a delegate for UN Women UK, Erifili is committed to empowering young founders and voices. Previous roles include Head of Social Media at SafetyWing and President of the Imperial Innovation & Entrepreneurship Club. Educational credentials comprise advanced degrees from Imperial Business School and the University of Glasgow, alongside studies at Harvard Business School Online.