Cruz Martinez

Cruz Martinez is a seasoned business development professional with a strong background in digital marketing and consultancy. Currently serving as a Business Development Representative at Unanet, Cruz has successfully sourced over $1.4 million in revenue. Previously, as a Business Development Associate at Enforce Media, strategic cold outreach campaigns led to high engagement rates and the establishment of an influencer network with a reach exceeding 80 million on TikTok. Additionally, Cruz's consultancy role at Enforce Records LLC involved employing data-driven strategies to secure over 30 artist contracts, significantly enhancing revenue and artist signings. With experience as a Building Supervisor at UC Davis Campus Recreation and Unions, and as an Ambassador for both Up & Up Festival and Adobe, Cruz has consistently demonstrated strong leadership and marketing capabilities. Cruz holds a Bachelor's degree in Economics from the University of California, Davis, alongside advanced education from the Graduate School of Management at the same institution.