Bruce Dunfee

Bruce Dunfee is an accomplished executive with extensive experience in the wholesale and retail sectors of the athletic and fashion industries. Currently serving as SVP of Americas Wholesale at Under Armour since January 2025, Dunfee previously held positions including VP of NA Wholesale Sales & Strategy at HEYDUDE and VP of US Sales for Premium & Originals at Clarks. With prior roles including Senior Director of Specialty & Fashion Sales at Reebok and Senior Director of Specialty Sales at Converse, Dunfee’s career includes significant leadership positions at Puma and adidas, where responsibilities encompassed managing large teams and substantial revenue streams. Dunfee holds a Master's degree in Athletic Administration and a Bachelor's degree in Political Science from The College of New Jersey.