Christina Scott

Christina Scott is an accomplished professional with extensive experience in Go-To-Market operations, merchandise planning, and business development across various industries. Currently serving as the Lead for Go-To-Market Operations in North America at Under Armour since May 2017, Christina is responsible for leading GTM processes and strategy for Direct to Consumer channels, managing cross-functional teams, and implementing scalable processes. Previous roles include Senior Business Planner at Portfolio Creative, where strategies for the footwear division resulted in significant cost savings, and Merchandise Planner at Abercrombie & Fitch, where financial planning and inventory strategies contributed to a $12 million sales increase. Additional experience includes positions at Delta Airlines and Northwest Airlines, focusing on revenue generation and market management. Christina holds an MBA in Marketing from Indiana University's Kelley School of Business and a BA in Sociology from Bryn Mawr College.