Chui Mei Foo

Chui Mei Foo is an experienced retailer with 20 years of management experience in the travel retail, luxury, and sporting goods industries across China and Southeast Asia. Currently serving as the Director Commercial at Under Armour, Chui Mei drives market performance in Singapore and Hong Kong. Previously, as the Director of Retail for Under Armour, Chui Mei was instrumental in pioneering direct-to-consumer stores across multiple Southeast Asian countries. Their career also includes significant roles at renowned companies such as adidas, DFS Venture, and Burberry, alongside a strong educational foundation with degrees from the University of Oregon and the Singapore Institute of Management.