Daniel Schmid is a seasoned professional with extensive experience in merchandising and strategic planning within the athletic apparel industry. Currently serving as the Sr. Director of Merchandising for Americas DTC Omni-Channel at Under Armour since February 2014, Daniel has successfully led the development and implementation of long-term merchandising strategies that have enhanced brand authenticity and optimized product portfolios. Previous roles at Under Armour include driving category management and business growth across Latin America and Emerging Markets, achieving significant sales growth and operational excellence. Prior to Under Armour, Daniel held key positions at adidas, where responsibilities included leading the football business for the 2014 FIFA World Cup and managing Go To Market strategies for the Brazilian market. Daniel began a career in trade marketing at Alpargatas S.A. and holds a Bachelor's degree in Business Administration from Insper Instituto de Ensino e Pesquisa.
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