Ekaterina Lazarova

Ekaterina Lazarova is a seasoned professional with extensive experience in digital analytics and business intelligence. Currently serving as a Senior Digital Analyst at Under Armour since April 2018, Ekaterina specializes in measuring the effectiveness of commercial, user experience, content, and digital marketing initiatives within DTC. Previous roles include Senior Business Intelligence Analyst and Business Intelligence Analyst, where responsibilities encompassed regional representation, functional user program leadership, and the development of self-service analytical solutions. Prior to Under Armour, Ekaterina worked at Mitsubishi Turbocharger and Engine Europe B.V. as a Business Data Analyst and Sales and Marketing Intern, contributing to dashboard development, KPI tracking, and market research. Early career experience includes a Sales and Marketing Specialist role at TEIKA LTD, focusing on distribution networks and marketing strategies. Ekaterina holds a Master of Science in International Business Economics from Aalborg University and a Bachelor of Science in Economics of Commerce from the University of Economics - Varna.