Grace Chen

Grace Chen is a Senior Consumer Engagement Manager with 15 years of diverse marketing experience spanning fashion, luxury, and sports brands. They have held various roles, including Marketing Assistant at GUESS?, MKT and PR Executive at Swarovski, and CRM Manager at Under Armour, where they demonstrated expertise in retail marketing, events, and CRM. Grace holds a Master's degree in Business Administration and Management from Fudan University, showcasing a strong educational background that complements their comprehensive marketing skills. Currently, they lead omni-channel CRM strategies at Under Armour, focusing on member engagement and loyalty programs.