Kevin McDermond

Kevin McDermond is a seasoned professional in the field of communications and sports journalism, currently serving as Senior Director of Executive Communications at Under Armour since October 2012. In this role, McDermond manages content creation and overall strategy for the brand's social media channels, while also overseeing digital screens in retail locations. Previously, McDermond worked as Program Director and Public Relations Director at The Senior Bowl, where responsibilities included media relations, securing national broadcast partnerships, and managing on-site media during events. McDermond has a solid foundation in sports journalism, having held various roles such as Sports Director at Local15 | WPMI-TV and Sports Anchor/Reporter at WALB-TV and Adelphia Channel 4. McDermond's educational background includes a degree in Journalism from The University of Georgia, awarded in 1999.