Samantha Edelfelt

Samantha Edelfelt currently serves as the Lead Technical Product Manager at Under Armour, where responsibilities include reducing backend costs, enhancing performance, optimizing analytics, and managing backend migrations for various applications, including MapMy and the Shop App. Prior experience includes technical project management at Dell Technologies, where Samantha built requirements for supply chain tools, and served as a principal and senior software engineer, focusing on API integrations and user experience improvements. An IT consultant role at Sogeti involved unifying search experiences across eCommerce platforms, while earlier positions at Texas Farm Bureau Insurance Companies, Baylor University, and the Houston Astros contributed to a diverse skill set in programming, marketing, and customer engagement. Samantha holds both a Master of Business Administration and a Bachelor of Business Administration from Baylor University.