Tina Shen

Tina Shen is an accomplished marketing professional with extensive experience in influencer marketing and brand activation across leading companies. Currently serving as the Manager of Influencer Marketing at Under Armour since June 2021, Tina oversees the brand's influencer strategy and the development of the UA Influencer pyramid. Prior to this role, Tina held positions at Philips as Marketing Activation Manager, focusing on product activations, and at Under Armour as Assistant Manager for Sports Marketing and Brand Activation, where significant sponsorship deals were established. Tina's career also includes a tenure at Nike and as Assistant Digital and PR Manager at Beko Global, where brand strategies and digital communications were developed. Tina holds a Bachelor of Arts in Communication and a Bachelor’s degree in Finance from East China Normal University.