Marketing and Brand Management

The Marketing and Brand Management team at Under Armour is responsible for developing and executing strategic marketing initiatives that enhance the brand's visibility and engagement across various channels. This team focuses on optimizing customer experiences through e-commerce, retail marketing, and experiential events, while collaborating with sports marketing to effectively promote Under Armour's premium apparel and footwear. By leveraging data-driven insights, they aim to drive brand loyalty and conversion rates in both local and global markets.