May Lilley

A highly-regarded marketer with 20 years of experience in the upscale, outdoor hospitality industry, May Lilley serves as the Chief Marketing Officer for Under Canvas. May oversees all marketing planning and execution, responsible for multi-channel performance, communications and brand partnerships to drive revenue and awareness of Under Canvas and its subsidiary brands. Prior to Under Canvas, May held various leadership positions within the Vail Resorts Corporation for more spanning more than a decade, within its destination marketing and international communications teams. A leader in data-driven, omnichannel performance marketing, integrated branding and strategic communications, May understands the Under Canvas guest with more than two-thirds of those booking trips with the brand being female. Her expertise in lifestyle brand positioning has thoughtfully elevated Under Canvas to be recognized as the leading glamping company it is today. She attended the University of Melbourne and earned a Bachelor of Arts, with majors in Psychology and Business Statistics.