Under Reality
Andy Berendsen has a diverse background in various industries. Andy currently holds the position of A.I. CMO and Platform Growth Specialist at Collabhouse, a music licensing and promotion platform. Prior to this, they served as the CEO of Under Reality, a Metaverse Agency that focuses on digital innovation and helping clients embrace new technologies for a competitive advantage. Andy also worked as the CTO and Partner at Techonomy, where they assisted organizations in navigating the digital world and creating successful digital ecosystems. In addition, they founded Royal Colours, a business specializing in the wholesale of holi color powder and neon uv face & body paint. Andy also gained experience as a Marketing Manager at DOE-Arnhem, a communication agency, and completed an internship at General Motors, where they worked on marketing communication plans and advertising campaigns.
Andy Berendsen has a diverse education history. Andy completed their bachelor's degree at Hogeschool van Arnhem en Nijmegen (HAN) from 2010 to 2014. Prior to that, they attended Overbetuwe College Bemmel and received their HAVO degree from 2008 to 2010, specializing in Economie en Maatschappij (EM). Before HAVO, they obtained their VMBO degree with a focus on Economie from Overbetuwe College Bemmel between 2004 and 2008. Additionally, Andy Berendsen pursued further education in the field of Systematic Innovation of Products, Processes, and Services at the Massachusetts Institute of Technology. It is worth mentioning that in August 2014, they obtained a certificate in entrepreneurship (part I & II) from Certificaat Ondernemerschap.
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Under Reality
We are the Synthetic Media Agency — working with passion to understand and delight users everywhere. By being bold about putting user needs first, we provide our clients with user equity growth. Join the adventure.