Nick Holt

Nick Holt, Ph.D., currently serves as the Manager of Analytics for Marketing & Data Science at Underdog Fantasy, where responsibilities include leading teams focused on user acquisition and growth marketing analytics. Previously, Nick held various roles including Senior Data Scientist at Underdog Fantasy, Director of Data Science at RAPP, and VP, Director of Analytics at Doe-Anderson, where significant contributions included developing media mix models and optimizing marketing strategies. In academia, Nick has been an Adjunct Faculty/Lecturer at the University of Louisville's School of Business since 2018, teaching courses in R programming and marketing analytics. Nick has a robust educational background with a Ph.D. and M.S. in Experimental Psychology from the University of Louisville, where research included advanced statistical modeling and data visualization techniques.