Rob Ord

Rob Ord is a seasoned wine industry professional with extensive experience in leadership roles across various organizations. Notably, as Senior Director of Wine at Underground Cellar, Rob implemented strategies that significantly increased sales and margins, managed substantial inventory operations, and developed successful campaigns with renowned partners. Prior to this, Rob served as Senior Wine Buyer at Bounty Hunter Rare Wine & Spirits, where leadership in purchasing and marketing resulted in notable margin preservation and inventory reduction. Experience also includes managerial positions at Treasury Wine Estates and Cinetopia, where Rob focused on brand enhancement and guest experience. Additionally, Rob has contributed to education in the field as a Diploma Instructor with the International Sommelier Guild and held various roles in sales, marketing, and event judging within the wine community.