Underground Cellar
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Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts.... Read more
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Jeffrey Shaw
Founder & CEO
Jeffrey Shaw
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Jeff Hardy
COO
Kelsey Mackendorf
Head of Customer Experience
Jacob Greenberg
Head of Engineering
Jennifer Shoemaker
VP, Special Projects & Analysis
Jill Watson
VP, Revenue
Nelly Perchatkin
Chief of Staff
Byron Burgess Jr.
Shipping Lead
Clare Apps WSET Advanced
Procurement Lead
Jennifer Shoemaker, PMP, CPXP, WSET II
Vice President, Special Projects & Analysis
Josh Kirchhoff, MBA, CS, CSW
Director of Winery Relations
Rob Ord
Director of Winery Relations
