Olena Kurtyak

Olena Kurtyak is an experienced media professional currently serving as a Senior Programmatic Media Planner at Underscore Marketing since January 2021, where responsibilities include crafting and executing programmatic media strategies, guiding media buyers, and enhancing campaign performance through data analysis. Prior roles include Programmatic Media Planner and Programmatic Media Buyer, emphasizing media planning, execution, and optimization across various platforms. Olena's earlier experience includes serving as a Digital Marketing Specialist at Open Way Sp. z o.o., managing brand image and developing marketing strategies, and as a Project Manager at Sw FOP, where technical support and team management were key responsibilities. Academic credentials include a Master’s degree in Marketing from the State University of Trade and Economics and a Bachelor’s degree in Marketing from Ternopil Academy of National Economy.