UnderTheDoormat Group
Ed Woodcock is an accomplished branding and marketing professional with extensive experience across various industry sectors. As the Founder of Storyline Partners since April 2020, Ed has developed and revitalized brands for organizations of all sizes, including multinational corporations and emerging start-ups. Additionally, as a Board Member at UnderTheDoormat since June 2015, Ed contributes to a leading prop-tech scale-up recognized for transforming the short-term rental market. Ed's previous roles include Director of Narrative at Aesop Agency, where narrative strategies were implemented for prominent clients, and Strategic Planner at Blue Marlin Brand Design, focusing on brand development and tone of voice. Ed also served as Strategic Insight Consultant at Distillery @ 1HQ and Associate Consultant at kae: marketing intelligence, emphasizing innovative research methodologies. Ed holds a Master's degree in History and French from the University of Oxford and a Certificate in Novel Writing from City, University of London.
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UnderTheDoormat Group
UnderTheDoormat Group is an award-winning proptech company with three business units uniquely designed to address the market needs of the flexible rentals industry. Each of these brands exemplify our four core values: to Be Open, to Create Opportunities, to Inspire Trust, and to Grow Together. Veeve is an award-winning home accommodation provider offering a fully managed service for properties ranging from individual homes to BTR developments and serviced apartment buildings. Hospiria is an integrated property management software. It provides a single system, and additional Service Solution, for operators to distribute and manage their portfolios to maximise occupancy levels, booking revenue and operational efficiency without the need for added in-house resource. TrustedStays is an industry-first platform providing professionally managed, accredited home accommodation for the business traveller, in partnership with STAA and the UKAA. It provides a trusted route for government (via the GDS) and corporates to offer apartments and homes as an option to their employees when they travel, through their approved booking systems.