UnderTheDoormat Group
Merilee Karr is an accomplished CEO and Founder of UnderTheDoormat Group, a leading prop-tech company recognized for its impact on short-term rentals. With extensive experience in the hospitality and retail sectors, Karr co-founded the UK Short Term Accommodation Association, serving as Chairperson and driving industry growth and policy development. Prior to this, Karr held various managerial roles at Shell, including Global Maintenance Manager and Global Strategy and Portfolio Manager, where Karr managed multi-million dollar budgets and developed strategic initiatives across numerous markets. Karr's academic background includes an MBA from Rotterdam School of Management and ongoing studies in innovative leadership and people skills at prestigious institutions.
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UnderTheDoormat Group
UnderTheDoormat Group is an award-winning proptech company with three business units uniquely designed to address the market needs of the flexible rentals industry. Each of these brands exemplify our four core values: to Be Open, to Create Opportunities, to Inspire Trust, and to Grow Together. Veeve is an award-winning home accommodation provider offering a fully managed service for properties ranging from individual homes to BTR developments and serviced apartment buildings. Hospiria is an integrated property management software. It provides a single system, and additional Service Solution, for operators to distribute and manage their portfolios to maximise occupancy levels, booking revenue and operational efficiency without the need for added in-house resource. TrustedStays is an industry-first platform providing professionally managed, accredited home accommodation for the business traveller, in partnership with STAA and the UKAA. It provides a trusted route for government (via the GDS) and corporates to offer apartments and homes as an option to their employees when they travel, through their approved booking systems.