Sidney Melo is an experienced marketing professional currently serving as the Gerente de Marketing at Uniandrade since May 2023. In this role, Sidney oversees team management, communication strategies, and the development of initiatives that enhance brand visibility and customer engagement. Concurrently, Sidney is the Gerente de Tráfego at AllStrategy, focusing on driving traffic to client websites through targeted advertising campaigns. Previous positions include Analista de Marketing SEO at MWORK SOLUÇÕES, where emphasis was placed on SEO strategy and Google Ads campaign management, and various roles at Faculdade de Tecnologia Opet that involved developing digital marketing strategies and enhancing lead generation. Sidney began a career in administrative roles at Itapeva Recuperação de Créditos, demonstrating a strong foundation in customer relations and sales. Sidneys academic background includes a degree in Marketing from Grupo Educacional Opet.