Isabela Alencar

Isabela Alencar is an experienced marketing professional with a strong background in product marketing and trade marketing, currently serving as a Product Marketing Analyst at União Química Farmacêutica Nacional. Since April 2022, Isabela has supported product management in dermatology and pediatrics through marketing strategies, market analysis, and campaign execution. Prior roles include a Trade Marketing Analyst Jr at União Química Farmacêutica, where Isabela developed promotional calendars and category strategies, and Responsable Marketing & Communication at EWZ Capital, managing marketing communications and events. Isabela's early career includes roles at Itaú Unibanco and Gradcon Segurança Patrimonial Ltda., focusing on client relationship management and marketing content development. Currently pursuing an MBA in Pharmaceutical Marketing, Isabela brings a diverse skill set and a commitment to improving marketing initiatives across various sectors.