Mitali Jaggi Sood

Mitali Jaggi Sood is a seasoned digital and insights consultant currently with UNICEF since 2021, focusing on data-driven insights to advance organizational goals in India. Prior experience includes a role as a social listening consultant at PepsiCo, where Mitali was instrumental in launching the company's first global consumer insights capability. As Digital Marketing Director at Mindshare, Mitali established a data-driven consumer insights hub for PepsiCo India. Mitali has also held positions at ZS, where a social intelligence capability was developed, and Gaana, where a successful social media strategy was implemented. Other notable experiences include digital account management at Edelman for Samsung Mobile USA and analysis at Future Electronics. Educational credentials include a graduate degree in Internet Business Technologies from McGill University and a Bachelor of Commerce in Marketing from Concordia University.