Matthias Schaefer

Matthias Schaefer is a seasoned professional with extensive experience in growth marketing and strategic mentorship. Currently serving as a Startup & Growth Mentor at Unicorn Factory Lisboa and a Mentor at Squadra, Matthias aids startup founders in scaling their businesses and enhancing organizational culture. Previously, Matthias was a Founding Member of Sidebar, a leadership acceleration program, and held the role of VP Growth Marketing at Roku Inc., where responsibilities included driving brand awareness and customer engagement. Matthias also contributed to Apple's success as Director of Digital Channel Strategy & Partnerships and Director of WW Retail Online Operations. Scholarly achievements include an Executive Education degree in Finance from INSEAD and a Master’s in Strategic Communication & Planning from Berlin University of the Arts.