Chiara Picca is an accomplished professional with extensive experience in CRM management at UniCredit, having served in various capacities since 2000. Currently, as the Enterprises CRM Manager and Head of CRM, Chiara oversees a team of 30, focusing on the strategic vision for CRM through innovation and the optimization of omni-channel initiatives. Previous roles include Head of Investments & Financing CRM, overseeing data analysis for customer acquisition and retention, and Head of Small Business CRM, where Chiara led commercial initiatives for small business customers. Chiara's technical expertise is grounded in earlier roles as a SAS specialist and Team Leader, and educational background includes a Laurea in Scienze informatiche e dell'informazione from Università degli Studi di Bari.
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