Guido Amadori

Guido Amadori has extensive experience in online and mobile sales, strategic communication, and digital marketing within the banking sector. Since September 2003, Guido has held several vice president roles at UniCredit, including Head of ADV, Strategic & Cross Business Communication, Head of Internet & Mobile Sales and Campaigns, and Head of Global Online Acquisition, where responsibilities included managing online product promotion, campaign strategy, cross-selling initiatives, digital direct marketing, and SEO optimization across multiple countries. Prior experience includes a role as Analyst & Media Planner at Slash - Interactive Media Agency, focusing on web-marketing and media planning. Guido holds a degree in Web Marketing from Ateneo Impresa and a degree in Civil Engineering from Università degli Studi di Cagliari.