Luisella Baretti

Luisella Baretti is an experienced digital transformation officer currently working at UNIFARCO, where responsibilities include outlining the digital strategy to enhance customer engagement for Pharmacies. Previously, Luisella held senior management positions at TrustPartners, focusing on multichannel marketing and customer journey optimization. As general manager for Legaleperme.it, success was achieved in launching and growing the Italian branch. Luisella has also served as COO at LeoVegas Group, overseeing business integration and customer retention strategies, and COO at WINGA S.R.L., where a significant online gaming presence was established. Additional roles include business unit director at Sisal spa and web strategy management at UniCredit, along with earlier experience at IBM. Luisella holds a Master's degree in Literature, Human, and History from Università degli Studi di Milano.