Raja Bhagiaraj

Group Head - Paid Media at Unigage

Raja Bhagiaraj has over 8 years of digital marketing experience, beginning in 2012 with TreeShore as a Digital Marketing Analyst. In this role, Raja was responsible for planning, implementing, and managing the company's overall SEO strategy. In 2013, Raja joined Sulekha.com as an SEM & SEO Analyst, where they were responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. In 2016, Raja moved to Theorem as a Sr. SEM Analyst, where they managed client's Google AdWords paid and grand accounts and created, categorized, and refined keyword lists to create a comprehensive campaign that drove qualified visitors to client sites. In 2018, Raja joined TripX Tours as a Digital Marketing Specialist. Finally, in 2019, Raja became a Growth Marketing Manager at Unigage, where they managed the end-to-end delivery of advising clients on the optimal ways of working with digital channels and advised clients on marketing effectiveness, optimization, and efficiency across the campaign chain.

Raja Bhagiaraj completed a Master of Science (MS) in Information Technology from Manonmaniam Sundaranar University from 2009 to 2011. Prior to that, they obtained a Bachelor of Science (BS) in Computer Science from Madurai Kamaraj University from 2006 to 2009. In addition, they have obtained several certifications from LinkedIn and Google Ads, such as Advertising on Facebook: Advanced, Leadership Skills for The Future, Shopify Ecommerce for Marketers, Strategic Thinking, All Google Ads Certifications, The Fundamentals of Digital Marketing, and YouTube Channel Growth: Google.

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Previous companies

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Timeline

  • Group Head - Paid Media

    June 1, 2023 - present

  • Growth Marketing Manager

    November, 2019