Dirlene Barros

Dirlene Barros currently serves as the Gerente de Marketing at Unijorge, managing marketing and communication strategies to enhance brand performance and sales since April 2023. Prior to this role, Dirlene was the Gerente de Marketing at Industrias San Miguel from March 2020 to December 2022, where responsibilities included developing marketing strategies for six brands and implementing traditional and digital advertising campaigns. Dirlene also held the position of Gerente de Marketing at Universidade Salvador from May 2014 to July 2019, focusing on various marketing subsystems and managing communications and crisis strategies. Earlier in Dirlene's career, a role as Gerente Regional de Marketing e Trade at Solar Coca-Cola from November 1999 to April 2014 involved overseeing marketing, trade activities, and promotional projects. Dirlene holds a Mestrado em Desenvolvimento Regional, Marketing and various postgraduate qualifications in Marketing and Communication from Universidade Salvador and Universidade do Estado da Bahia.