Andrea Bale

Andrea Bale is an experienced professional in category management, currently serving as a Senior Category Management Manager at Unilever since May 2018. In this role, Andrea leads the development of the Associate Category Manager position, enhances relationships with Kroger, and executes category strategies that align with company principles. Prior experience includes roles at Kimberly-Clark, where Andrea drove significant retail sales growth through strategic assortment recommendations and insights derived from consumer loyalty data, and at Nielsen, where Andrea managed data collection and analysis for key marketing activities. Andrea holds a B.S.B. in Marketing and a B.A. in Psychology from the University of Minnesota, demonstrating a strong educational background that complements extensive industry experience.