Mahin bin Rashid

Mahin Bin Rashid is an accomplished professional with extensive experience in distribution strategy and marketing in the consumer goods sector. Currently serving as the Distribution Strategy and New Portfolio Lead at Unilever since September 2023, Mahin previously held roles at Jugnu, where responsibilities included developing pricing optimization strategies and executing marketing campaigns that enhanced brand awareness and sales. Early career highlights include significant contributions as a Management Trainee at Unilever, where a white space coverage project led to substantial market expansion, and various marketing roles at other companies, including Nestlé and CandyLand. Mahin's academic background includes a Bachelor of Science in Management Science from Lahore University of Management Sciences, complemented by leadership experience as President of the Music Society at LUMS.