Sarah Masters

Sarah Masters is a seasoned marketing professional with extensive experience in digital and eCommerce marketing. Currently serving as the Digital & Ecommerce Marketing Director at Unilever since February 2015, Sarah leads a global team focused on eCommerce marketing and strategy, merging marketing and sales across various disciplines. Previous roles include Digital Transformation Director and Senior Global Digital Brand Manager at Unilever, as well as leadership positions at BT, Tesco PLC, and Barclays Bank, where Sarah developed innovative digital strategies and managed comprehensive marketing campaigns. Sarah holds a degree in Marketing from the University of Strathclyde, complementing a robust career in driving digital transformation and consumer engagement.