Tejas Apte

General Manager- Media & Dmc, South Asia

Tejas Apte is a seasoned media professional with extensive experience at Unilever since March 2011, currently serving as General Manager - Media & DMC for South Asia and previously as Global Media Director. In these roles, Tejas has developed and executed media strategies for various global brands, led cost negotiations, and enhanced media plan effectiveness through innovative tools and collaborations. Notable achievements include pioneering HUL Content Day, a major branded content initiative in India, and leveraging popular culture to boost brand visibility. Prior experience includes a role as Media Manager at Marico, where Tejas managed media strategies for all brand campaigns, and as Manager at Mindshare, focusing on audience analysis and media negotiation. Tejas holds a Post Graduate Diploma in Communications Management and a Bachelor’s Degree in Commerce from recognized institutions.

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