Tracy Ward

Tracy Ward is an experienced marketing professional specializing in influencer marketing and public relations, currently serving as the Influencer Marketing Lead for Unilever Canada's Personal Care Brands since July 2024. Previous roles include Influencer Marketing and Content Specialist at Media Profile and Senior Account Manager at Golin, overseeing major accounts such as Johnson and Johnson's skin health brands and LEGO Canada. Tracy's career also encompasses significant in-house roles at Unilever, where work involved maximizing ROI through influencer collaboration across various brand platforms. Additionally, experience as a Creative Manager at Viral Nation involved leading content creation teams and executing innovative marketing strategies. Academic credentials include a Bachelor's Degree in Public Relations/Image Management from Humber College and a Bachelor's Degree in Law and Society from York University.