Union des producteurs agricoles (UPA)
Véronique Berthiaume, CRHA, currently serves as Conseillère en attraction de talents et formation at L’Union des producteurs agricoles (UPA) since October 2020. Prior roles include Consultante RH at Buzz Consultations from February 2019 to October 2020, Partenaire d'affaire in Ressources humaines at Groupe TVA Inc. from April 2017 to April 2019, and Conseillère RH et Recrutement at Cargill from March 2012 to October 2016. Additional experience encompasses a position as Conseillère in the Human Resources division at Randstad Professionnels, and ownership of Buzz Communications as a Relationniste de presse from 2003 to June 2011. Early career experience includes working as an Agent at Desjardins from 1998 to 2000. Véronique Berthiaume holds a Bachelor’s degree in Administration-Marketing from Université Laval, obtained between 1992 and 1995.
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Union des producteurs agricoles (UPA)
The UPA is a professional farmers’ union. Its purpose and actions are based on certain values: respect for people, solidarity, collective action, social justice, fairness, and democracy. In keeping with these values, the UPA’s chief mission is to promote, defend, and further the professional, economic, social, and moral interests of Quebec’s farm and forestry producers, regardless of race, nationality, sex, language, or belief system. By staying in tune with Quebec society as a whole, the UPA also helps improve social, economic, and cultural life in rural communities. Finally, the UPA recognizes that Quebec farming and forestry exist in a context of global connectivity, and may therefore support other farming and forestry groups in Canada and abroad through collective action. The UPA represents roughly 42,000 Quebec farmers as well as all forestry producers in the province. With 92 locals, 12 regional federations, its 159 unions, and 26 specialized groups, the UPA is the only official body that speaks on behalf of all Quebec farm and forestry producers. The UPA unites farmers in two ways: based on where they live (“general sector”) and what they produce (“specialized sector”).