Irena Kawwas

Commercial And Marketing Director at Unipal General Trading Company

Irena Kawwas has a diverse work experience spanning multiple roles and industries. Irena started their career in 2001 as an Assistant Brand Manager at Procter & Gamble. Irena then worked as a Trade Marketing Manager at May Compan from 2003 to 2004. In 2005, they became a Marketing Advisor at Palestine Information and Communication Technology Incubator, where they handled client accounts and assisted in developing business plans. Irena also worked as a Sales & Marketing Senior Supervisor at Medical Supplies and Services, where they were responsible for managing the FMCG department and implementing a successful turnaround plan for Nivea business. From 2007 to 2011, they worked at Unipal General Trading Company as a Marketing & Business Development Manager, where they significantly expanded the company's product portfolio and achieved substantial growth in profits. Following that, they worked as a Consultant in Business Development, starting a small business until 2016. Currently, they hold the position of Commercial and Marketing Director at Unipal General Trading Company.

Irena Kawwas earned a BA in Biology from Birzeit University in the years 1992 to 1997. Irena then pursued a Higher Diploma in Marketing at Birzeit University from 2005 to 2006. Later, they attended Northwestern University - Kellogg School of Management from 2011 to 2013 and completed an E MBA with a specialization in Business.

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Unipal General Trading Company

Unipal General Trading Company is the Leading FMCG Full-Service Distributor in Palestine. services include full route to market management, managing distribution, supply chain, and logistics; leading to best in class in store execution. Unipal services are delivered by best in class teams, operational excellence, solid financial management, brand management, focus on innovation, and use latest technologies. Established by Arab Palestinian Investment Company (APIC) in 1994 as its FMCG distribution subsidiary in Palestine. Crossing the $500MM net of sales threshold in 2018, Unipal’s business has tripled in size over the last five years despite the political and economic challenges in Palestine. From this platform Unipal is planning for its regional expansion and aiming to become a regional player in FMCG sector. شركة يونيبال للتجارة العامة شركة رائدة للتوزيع السريع للسلع الاستهلاكية في فلسطين تشتمل خدماتها على تتبع البضائع في مسارها الكامل حتى طرحها في الأسواق، وإدارة توزيعها، وسلسلة توريداتها، واللوجستيات المرتبطة بها؛ وفوق هذا تدير مخازن من الطراز الأول. تعكف فرق يونيبال على تقديم خدمات الشركة المتميزة، بفضل الإدارة المالية الحكيمة وإدارة العلامات التجارية مع التركيز على الابتكار واستخدام أحدث التكنولوجيا تأسست الشركة من قبل الشركة العربية الفلسطينية للاستثمار في العام 1994، لتعمل كذراع توزيع السلع الاستهلاكية في فلسطين