Tony R.

Tony R. has a diverse background in digital marketing and strategy, with experience in leading website strategies and improving conversion rates.

Tony currently works at UniSuper as a Channel Manager, Acquisition, and previously held the role of Digital Lead, Personal Accounts & Product Owner, Website. In these positions, they led the website strategy for UniSuper, focusing on increasing conversion of new members and improving engagement for existing members. Tony implemented a conversion rate optimization program and set up internal and external teams to facilitate delivery and optimization. Tony also worked on internal and external team building, uplifting the website experience, and commercial data reporting and benefit tracking.

Before joining UniSuper, Tony worked at Hardhat as a Strategy Director. Here, they delivered and executed digital and website strategies for various clients, including Simply Energy, Vision Australia, Bupa, and Melbourne Airport. Tony led cross-functional teams to deliver website experience and conversion improvements, and was responsible for user research, stakeholder management, marketing and digital strategies, and workshop facilitation.

Prior to their role at Hardhat, Tony was the Marketing Director at Sleeping Duck, where they delivered a best-in-class e-commerce website experience and led a team of marketers, developers, and designers. Tony also set up marketing operations and key relationships for Australia and Europe.

Tony began their career at Host/Havas, where they held the roles of Digital Director and Digital Strategist.

Overall, Tony R. has a strong background in digital marketing, strategy, and website development, with a focus on driving conversion and improving user experience.

Tony R. started their education in 2002 at Kangan Batman TAFE, where they completed a Certificate III in Multimedia. Tony then pursued further studies at the same institution and obtained a Certificate III in Information Technology by 2004. From 2004 to 2006, Tony attended Victoria University and earned an Advanced Diploma in Business with a focus on Marketing.

Tony R. continued their education at Victoria University from 2006 to 2008, where they obtained a Bachelor of Business Degree with a Marketing Major. Throughout their education, Tony also pursued additional certifications. In 2015, they completed an IPA Eff Test offered by the Institute of Practitioners in Advertising (IPA). In 2017, Tony obtained Agile Management Levels 1-3 certification from AgencyAgile Inc. Finally, Tony achieved the ICAgile Certified Professional certification from ICAgile in July 2023.