Shalom Joseph

Shalom Joseph is an accomplished marketing executive with extensive experience across various sectors, including finance, education, and technology. Currently serving as the VP of Marketing at Unit since April 2025, Shalom leads innovative marketing strategies for embedded finance solutions. Prior roles include Head of Marketing at SentiLink, where Shalom achieved significant revenue growth and market expansion, and Head of Strategy and Planning at The Workshop, managing multiple acquisitions. Experience also spans interim leadership at Allica Bank, where Shalom defined turnaround strategies for a new business bank, and VP of Marketing at Growth Street, driving notable loan book growth. Shalom’s earlier career includes consulting for RBS and sales management at Barclays Capital. Educational qualifications include an MSc in Quantitative Finance and Risk Management from Università Bocconi and a Bachelor's degree in Economics from the University of Bath, complemented by an International Baccalaureate from St. Stephen's School and completion of altMBA.