Ioana Bota

Ioana Bota is an experienced marketing professional specializing in campaign coordination and customer marketing. Currently serving as a Campaign Specialist in Customer Marketing at Unit4 and a Marketing Campaign Coordinator at Usercentrics, Ioana has demonstrated expertise in planning and executing global marketing campaigns and driving performance through cross-functional collaboration. Prior roles include Content Team Lead and B2B Digital Marketing Manager at SHERPANY, where Ioana led an international content team and achieved significant growth in organic traffic. Additionally, experience encompasses conference production, digital marketing for NGOs, and teaching English. Ioana holds a Master's Degree in Inland and Health Tourism Management and Planning from Universidade de Vigo, and dual Bachelor's degrees in Public Relations and Journalism.