Luz María Ballesteros

Luz María Ballesteros is an experienced marketing professional with a robust background in strategic marketing, digital communication, and content creation. Currently serving as Responsable de marketing at both Unitech Iberoamericana and Unitech Corp since June and October 2021 respectively, Luz María specializes in defining and managing comprehensive marketing plans, including objectives, indicators, and target audiences. Previous roles include Senior Marketing Strategist at UTAG, where digital strategy and media analysis were key focuses, and Coordinadora de marketing at Image Campus, where brand positioning and digital strategies were developed. Luz María's educational credentials include a degree in Relaciones Públicas e Institucionales and certifications in Digital Marketing from leading institutions.