Aissetou Griffin

Aissetou Griffin is a seasoned professional in creative strategy and digital production, currently serving as a Senior Creative Strategist at United Entertainment Group since August 2022. Previously, Aissetou was a Senior Digital Producer at youngest Media, contributing to the founding digital team and shaping the company's social and digital strategy from September 2016 to August 2022. Aissetou's background includes roles such as Social Media Producer for Young Adults at Penguin Random House UK, where Aissetou significantly grew the Penguin Platform's social media presence, and Senior Community Manager for Dove at HeyHuman Agency, where Aissetou developed social strategies that tripled Twitter followers. Other notable roles include Content Producer at Channel 4, Social Media Producer for Made in Chelsea at Monkey Kingdom, and various editorial positions with the BBC and Financial Times. Aissetou holds a Bachelor's degree in Media and Cultural Studies from the University of Sussex.