London-based United Fitness Brands (UFB) is an industry-defining fitness and wellness supergroup, delivering premium fitness experiences through its brands across the UK.

Having already acquired four of London’s pioneering fitness and wellness concepts since its inception, Barrecore (barre), Boom Cycle (indoor cycling), KOBOX (boxing), and triyoga (yoga + Pilates), UFB is leading a mass rollout for its brands both nationally and internationally.

Now with studios in over 21 locations nationwide, it’s UFB’s objective to bring further premium homegrown fitness and wellness concepts under the same ownership to help them further grow and flourish within the industry and beyond.

Health & Wellness

Health Care

United Fitness Brands

Richard North

Karl Sebastian Acs

Steph Davies

Megan Salamat

Kat Ince

Ben Allen

Richard Smith

Hilary Rowland

Bernard Van Zyl

The Leadership Team at United Fitness Brands (UFB) is responsible for steering the strategic direction and overall vision of the company. Comprising key executives such as the CEO, CFO, Co-founder and CPO, Chief Marketing Officer, CDO, and Chief Marketing Officer, this team drives growth initiatives, oversees brand integration, and ensures the delivery of premium fitness experiences across all UFB brands both nationally and internationally.

Leadership Team

Finance and Operations

Marketing Team

Leadership Team

About

Team members

Other teams at United Fitness Brands

Finance and Operations

Marketing Team