United Group B.V.
Vana Henriksen has a diverse work experience spanning several companies and roles. Vana started their career as the owner of Method from 2008 to 2011. In 2011, they joined SBB Serbia BroadBand, initially as a Brand Manager and later as the Acting Director of Marketing Department before becoming the Marketing Communications Director from 2013 to 2014. Vana also worked as the Director of Marketing and Corporate Communications at SBB Serbia BroadBand from 2016 to 2017. In 2014, they joined United Group B.V. as the Group Communications Director and later took on the role of Executive Director of Marketing. Vana also served as a Member of the Sustainability Committee at United Group B.V. alongside their other roles. Additionally, they were a Board Member at IAA Serbia from 2017 to 2021 and a Member of the Organization Committee at Effie Serbia from 2016 to 2021.
Vana Henriksen earned a Bachelor of Arts (BA) degree in Film and TV production from Univerzitet Umetnosti u Beogradu, completing their studies from 1995 to 1999.
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United Group B.V.
Dutch-based United Group is the leading telecommunications and media operator in Southeast Europe, providing customers with a full range of telecommunications services. Active in eight countries, the company has approximately 11 million users and nearly 14,500 employees. United Group has the widest network coverage in the region and offers users the most attractive selection of TV content from around the world. Significant investments in digital infrastructure, content and technology ensure the excellence of the products and services it provides to customers. To support its growth, United Group has partnered with a number of leading global investors. In March 2019, it became majority-owned by BC Partners, a leading global investment firm. Founded in 1986 as one of the first pan-European buy-out investors, BC Partners has grown and evolved into a leading alternative investment firm, investing principally in larger businesses in Europe and North America. Since inception, BC Partners has completed 122 acquisitions with a total enterprise value of over €160 billion and is currently advising funds totaling over €34 billion. For more information, please visit https://united.group