United Overseas Bank
Joanne Y. has over a decade of experience in communications and strategic branding, currently serving as Vice President of Group Strategic Communications and Brand at United Overseas Bank Limited since December 2018. In this role, Joanne Y. leads initiatives across various business segments, focusing on internal and external communications to enhance employee engagement and corporate reputation. Prior experience includes managing media communications for the President's Office at the Istana, where Joanne Y. launched campaigns for Singapore's first female President, and working with the Ministry of Communications and Information, supporting Prime Minister Lee Hsien Loong's media engagements. Early career roles include positions at the Ministry of Home Affairs, InterNations, and Citibank Singapore, contributing to branding, content creation, and event management. Joanne Y. holds a degree in Communications from Nanyang Technological University and completed a summer exchange program in Project Management at Université de Technologie de Compiègne.
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