Luke Ariefiandi Nugraha

Luke Ariefiandi Nugraha is a seasoned marketing professional with extensive experience leading brand and digital media strategies. Currently serving as the Strategic Brand, Digital Media and Marketing Head and Country Brand Head at UOB since November 2017, Luke previously held significant roles at British American Tobacco, including Head of Brand Group for Lucky Strike and Senior Brand Manager for Dunhill from August 2015 to October 2017. Before that, Luke spent a decade at PT HM Sampoerna Tbk., starting as a Field Marketing Analyst and evolving through various positions to Senior Brand Manager for Marlboro. Luke holds an MBA from Prasetiya Mulya Business School and a Bachelor's degree in Industrial Engineering from Universitas Katolik Parahyangan.