Eric Forbes

Eric Forbes, MBA, currently serves as the Director of Operations Strategy & Analytics at United Parks & Resorts, where responsibilities include leading strategy and analytics for 12 theme parks to enhance operations and guest experiences. Previously, Eric held positions such as Director of Revenue Management, overseeing admissions strategies and revenue growth for four theme parks. Eric co-founded Passmate, a digital guest experience startup for attractions, and served as a Strategy Consultant at INSIGHT2PROFIT, managing engagements for clients across various industries. Earlier career milestones include product management at John Deere, where Eric managed a portfolio of accessories valued at $640MM, and co-founding RideLink, a startup focused on theme park technology. Eric holds an MBA in Strategy & Marketing from Northwestern University and a Bachelor's degree in Mechanical Engineering from Iowa State University.