Eric Forbes

Director Of Operations Strategy & Analytics at United Parks & Resorts

Eric Forbes, MBA, currently serves as the Director of Operations Strategy & Analytics at United Parks & Resorts, where responsibilities include leading strategy and analytics for 12 theme parks to enhance operations and guest experiences. Previously, Eric held positions such as Director of Revenue Management, overseeing admissions strategies and revenue growth for four theme parks. Eric co-founded Passmate, a digital guest experience startup for attractions, and served as a Strategy Consultant at INSIGHT2PROFIT, managing engagements for clients across various industries. Earlier career milestones include product management at John Deere, where Eric managed a portfolio of accessories valued at $640MM, and co-founding RideLink, a startup focused on theme park technology. Eric holds an MBA in Strategy & Marketing from Northwestern University and a Bachelor's degree in Mechanical Engineering from Iowa State University.

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United Parks & Resorts

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United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica. Our portfolio offers experiences for guests of all ages to enjoy exhilarating thrill and family-friendly rides and coasters, inspiring up-close encounters and educational presentations with wildlife, and exciting shows, concerts, and live performances. We are committed to wildlife conservation globally, and all three SeaWorld parks, plus Discovery Cove and Busch Gardens Tampa Bay, are accredited members of the AZA, one of the world’s foremost professional zoological organizations. Our parks serve as one of the largest marine animal rescue organizations in the world, actively participate in endangered species survival programs, and make significant contributions to science through field research and the study of animals in our care. Website: www.UnitedParks.com


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