United Playgrounds
Michael Straathof is currently a Partner at United Playgrounds, where play is seen as training for the unexpected. Michael also serves as Managing Partner at 100procent and 100%driven, providing expertise in marketing and data-driven marketing activities. Michael has a background in CRM, marketing automation, and program management, with experience at companies like Sanoma NL, Kia Motors Nederland, and TUI. With a strong education in CRM and marketing, Michael brings a wealth of knowledge and experience to their roles in the marketing industry.
United Playgrounds
Imagine a playground for the remarkable. We do. It's in the making. Bold, confident, yes, action-packed, but also humble. That's how we plan to leave a legacy. Welcome to United Playgrounds. United Playgrounds works with remarkable companies to realize ambitious ideas. We are a design studio, a tech firm, a production company, a game developer, a platform architect, a commerce expert, a performance analyst, a content hero, a creative maniac, and so much more. Loosely coupled but tightly aligned, we are a stage for standouts wanting to stand out. Make a mark. Up your game. Press play. This is our house of hero brands. As a group, United Playground has won numerous industry awards, such as SAN Awards, DIA Awards, European Design Awards, Esprix Awards, DDMA Awards, ADCN Awards, and Elite partnerships, all recognizing our remarkable work for our clients in areas of creativity, data, design, and technology. We are proud to work for amazing brands like Miro, Juni, ODIDO, Just Eat Takeaway, Unicef, Holland & Barrett, Spotify, Flutterwave, WE Fashion, Friesland Campina, AS Watson, Red Bull, Formula 1, ABN AMRO, Basic-Fit and quite a few more—a finger-licking list of A-brands and upcoming brands. Part of United Playgrounds are: LiveWall: Digital Creative Agency (livewall.nl) 100procent: CRM/Marketing Automation (100procent.nl) Wave: Casual Gaming/Fan Engagement (wecreatewaves.com) Verve: Branding/Design Agency (verveagency.com) Globrands: Naming/Verbal Identity (globrands.com) De Nieuwe Zaak: Digital Commerce (denieuwezaak.nl) Fitzroy: Strategic Creative Agency (fitzroy.nl)