Kim Shrum

Kim Shrum is an accomplished marketing professional with extensive experience in sponsorship management and partnership development. Currently serving as the Marketing Manager for Sponsorships at United Rentals since July 2021, Kim previously held the position of Partnership, Sponsorship & Sports Marketing Manager at Bass Pro Shops, where key responsibilities included managing brand partnerships and enhancing revenue. Prior roles include Digital Account Manager at Everything Summit, Field Marketing Manager at GMR Marketing, and various positions at Octagon, including Account Manager, Senior Account Executive, Account Executive, and Account Coordinator, focusing on sponsorship strategy and execution for notable clients such as Sprint. A graduate of Castleton University with a Bachelor's degree in Sports Administration, Kim has a strong background in event management and brand activation, complemented by earlier experiences in sports operations and promotional activities.