Gina Lux

Vice President Of Fan Engagement & Data Strategy at United States Olympic & Paralympic Committee

Gina Lux is an accomplished professional currently serving as the Vice President of Fan Engagement & Data Strategy at the United States Olympic & Paralympic Committee, where responsibilities include leading fan data strategy and overseeing the integration of a scalable digital infrastructure to enhance marketing and fundraising efforts. Previous roles at Salesforce involved significant contributions as a Senior Principal Success Manager, focusing on driving customer success across public sector and non-profit organizations, and as a Principal High-Touch Success Manager. Earlier career highlights include strategic marketing positions at Beatport, Merkle, and Zed, along with experience as a Seasonal Park Ranger with the National Park Service. Gina Lux holds a Bachelor of Arts in Natural Science with a concentration in Biology from the College of Saint Benedict.

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United States Olympic & Paralympic Committee

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At the United States Olympic & Paralympic Committee, our mission is to empower Team USA athletes to achieve sustained competitive excellence and well-being.


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