Emily Johnston

Emily Johnston is an accomplished marketing professional with extensive experience in customer lifecycle engagement and digital marketing, currently serving as Senior Manager for Customer Lifecycle Engagement at the United Way of Greater Atlanta since June 2019. Emily has led successful email marketing campaigns that significantly increased donor engagement and revenue, notably attributing nearly $75,000 to email initiatives in FY 2023. Previous roles include Digital Marketing Manager, where a Google Ads campaign for the 2020 Women’s Leadership Breakfast exceeded attendance goals and generated substantial funds. Emily also has a strong background in sales and communications from various organizations, including experience as a Regional Sales Manager at InfoTycoon and a Leasing Manager at National Development. Emily holds a Master's degree in Marketing from Georgia State University and a Bachelor’s degree in Sculpture and Creative Writing from the University of Puget Sound.